The aim of the Agency Council is to uplift industry standards and education through thought leadership and best practice, and to build a network of participation and trust between all members and industry stakeholders.
The IAB Agency Council is headed up by Robyn Campbell, Managing Director of Machine_, a digitally led, specialist TTL agency based in Cape Town.
Robyn Campbell is the Managing Director of Machine_, a creative solutions agency in Cape Town and Johannesburg. Her role involves overseeing the agency, driving digital transformation as well as staying close to their clients to evolve the agency output.
With over a decade’s experience in the industry, Robyn has participating judging a number of award shows, provided thought leadership to the industry and spoken at a number of events.
Robyn is also passionate about industry transformation and equality, she spends part of her time contributing to thought leadership, mentoring or developing initiatives to uplift the industry, the most recent being the Simon Nicholson Creative Endowment with Umuzi that was launched in 2019.
Agency Council members are:
Matt Arnold, VMLYR
Robyn Campbell, Machine_
Camilla Clerke, Ogilvy Cape Town
Meghan Ferguson, Dentsu
Nkanyezi Masango, King James
Lebo Masilela, House of Brave
Niamh NicLiam, Incubeta
