IAB SA : IAB SA Councils

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IAB SA Councils

The IAB helps drive the interactive advertising and marketing industry forward through the efforts of committees and councils in various industry segments. Tapping into the brightest minds in the industry.

These groups work together to develop solutions that improve the ecosystem for everyone. Committees are formed around interest in a particular platform or technology, and include members. Councils with roles across the ecosystem, are formed around a functionality, and members involved have that function in their primary role. Committee and Council participation is open to any eligible staff at an IAB member company.

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IAB SA Transformation Council

Connect with Veli

IAB Head of Transformation Council:
Veli Ngubane, Founding Partner and Group MD, Avatar Group

The objectives of the Transformation Council are to support and drive meaningful transformation in the industry and to provide the necessary information and tools to achieve this.

IAB SA Brand Council

Connect with Jessica

IAB SA Head of Brand Council:
Jessica van der Westhuyzen

The focus of the Brand Council is to assess and address the requirements of the IAB Brand and Marketer members in order to bring value to them and to the wider digital industry at large.

IAB SA Education Council

Connect with Joey

Head of Education Council:
Joey Khuvutlu, Hellocomputer

The Education Council seeks to contribute to meaningful long-term development of our industry and broader economy through education and skills development.

IAB SA AGENCY COUNCIL

Connect with Robyn

Head of Agency Council:
Robyn Campbell, Managing Director of Machine_

The aim of the Agency Council is to uplift industry standards and education through thought leadership and best practice, and to build a network of participation and trust between all members and industry stakeholders.

IAB SA Regulatory Affairs Council (RAC)

Connect with Avani

IAB SA Head of Regulatory Affairs Council:
Avani Singh, Director and Co-Founder of ALT Advisory

The Regulatory Council focusses on providing rigorous representation of the IAB and the digital community at large in the industry.

IAB SA Publishing Council

Connect with Riaan

Head of Publisher Council:
Riaan Wolmarans, Head of Digital: Media, Arena Holdings

The Publisher Council represents the IAB publisher members and comprises members with journalism and editorial background, as well as commercial. It works closely with the Press Council on important legislation and is actively involved in addressing a number of industry-related issues.

IAB SA Research Council

Connect with Claudelle

Head of Research Council:
Claudelle Naidoo, Managing Director, MediaCom SA

The Research Council aggregates, curates and creates research that builds the robust digital landscape of today and tomorrow to enable marketers to build consumer insights and set local digital benchmarks.

IAB SA Measurement Council

Connect with Clare

IAB SA Head of Measurement Council:
Clare Trafankowska, Managing Director, iProspect

The purpose of the Measurement Council is to provide accurate and meaningful data measurement, with the aim of using this measurement data to grow the digital industry.

IAB SA YOUTH ACTION COUNCIL

Connect with Luzuko

Head of Youth Action Council:
Luzuko Tena, Paid Social Executive, GetSmarter/2U

The overall vision of the Youth Action council is to increase under 30’s engagement and active participation in the digital marketing Industry.

IAB SA DIGITAL INFLUENCER MARKETING COMMITTEE

Connect with Stephane

Head of Digital Influencer Marketing Committee
Stephane Rogovsky, Founder & CEO, R-Squared Agency

The Digital Influencer Marketing Committee works to empower the media and marketing industry to make better digital decisions regarding best practice and standard definitions for influencers in the digital space.

IAB SA FUTURE OF MEASUREMENT COMMITTEE

Connect with Imraan

Head of Future of Measurement Committee
IImraan Rajab, COO of Mediacom, South Africa

The overall goal of the committee is to have voices from all parts of the digital media industry provide their views and decide on the overall objectives of the IAB measurement programme, as well as the details which will need to be included in the IAB SA Digital Media Measurement tender, which will be published this year.

IAB SA Digital Content Marketing Committee

Connect with Sarah

Head of Digital Content Marketing Committee
Sarah Browning-De Villiers, Chief Content Officer at Machine_

The aim of the Digital Content Marketing Committee is to encourage and develop content marketing in South Africa as a unique, independent discipline and an effective tool for brands to communicate with their audiences.

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