The IAB helps drive the interactive advertising and marketing industry forward through the efforts of committees and councils in various industry segments. Tapping into the brightest minds in the industry.
These
groups work together to develop solutions that improve the ecosystem
for everyone. Committees are formed around interest in a particular
platform or technology, and include members. Councils with roles across
the ecosystem, are formed around a functionality, and members involved
have that function in their primary role. Committee and Council
participation is open to any eligible staff at an IAB member company.
IAB SA Transformation Council
Connect with VeliIAB Head of Transformation Council:
Veli Ngubane, Founding Partner & Chief Creative Officer, AVATAR SA
Veli Ngubane, Founding Partner & Chief Creative Officer, AVATAR SA
The objectives of the Transformation Council are to support and drive meaningful transformation in the industry and to provide the necessary information and tools to achieve this.
IAB SA Brand Council
Connect with AudreyIAB SA Head of Brand Council:
Audrey Naidoo, Head of Digital Marketing, Absa
Audrey Naidoo, Head of Digital Marketing, Absa
The focus of the Brand Council is to assess and address the requirements of the IAB Brand and Marketer members in order to bring value to them and to the wider digital industry at large.
IAB SA Education Council
Connect with SuHead of Education Council:
Su Little, Red & Yellow Creative School of Business
Su Little, Red & Yellow Creative School of Business
The Education Council seeks to contribute to meaningful long-term development of our industry and broader economy through education and skills development.
IAB SA AGENCY COUNCIL
Connect with
RobynHead of Agency Council:
Robyn Campbell, Managing Director of Machine_
Robyn Campbell, Managing Director of Machine_
The aim of the Agency Council is to uplift industry
standards and education through thought leadership and best practice, and to build
a network of participation and trust between all members and industry
stakeholders.
IAB SA Regulatory Affairs Council (RAC)
Connect with SongezoIAB SA Head of Regulatory Affairs Council
Songezo Ralarala, Head of Legal: Multichoice Connected Video
Songezo Ralarala, Head of Legal: Multichoice Connected Video
The Regulatory Affairs Council focusses on providing rigorous representation of the IAB and the digital community at large in the industry.
IAB SA Publisher Council
Connect with RiaanHead of Publisher Council:
Riaan Wolmarans, Head of Digital: Media, Arena Holdings
Riaan Wolmarans, Head of Digital: Media, Arena Holdings
The Publisher
Council represents the IAB publisher members and comprises members with
journalism and editorial background, as well as commercial. It works closely with the Press Council on
important legislation and is actively involved in addressing a number of
industry-related issues.
IAB SA Research Council
Connect with ClaudelleHead of Research Council:
Claudelle Naidoo, Managing Director, MediaCom SA
Claudelle Naidoo, Managing Director, MediaCom SA
The Research Council aggregates, curates and creates research that builds the robust digital landscape of today and tomorrow to enable marketers to build consumer insights and set local digital benchmarks.
IAB SA Measurement Council
Connect with ClareIAB SA Head of Measurement Council:
Clare Trafankowska, Managing Director, iProspect and Vizeum
Clare Trafankowska, Managing Director, iProspect and Vizeum
The
purpose of the Measurement Council is to provide accurate and meaningful data
measurement, with the aim of using this measurement data to grow the digital
industry.
IAB SA YOUTH ACTION COUNCIL
Connect with LuzukoHead of Youth Action Council:
Luzuko Tena, Paid Biddable Specialist, Pernod Ricard
Luzuko Tena, Paid Biddable Specialist, Pernod Ricard
The overall vision of the Youth Action council is to increase under 30’s
engagement and active participation in the digital marketing Industry.
IAB SA DIGITAL INFLUENCER MARKETING COMMITTEE
Connect with StephaneHead of Digital Influencer Marketing Committee
Stephane Rogovsky, Founder & CEO, R-Squared Agency
Stephane Rogovsky, Founder & CEO, R-Squared Agency
The Digital Influencer Marketing Committee works to empower the media and marketing industry to make better digital decisions regarding best practice and standard definitions for influencers in the digital space.
IAB SA FUTURE OF MEASUREMENT COMMITTEE
Connect with ImraanHead of Future of Measurement Committee
IImraan Rajab, COO of Mediacom, South Africa
IImraan Rajab, COO of Mediacom, South Africa
The
overall goal of the committee is to have voices from all parts of the digital
media industry provide their views and decide on the overall objectives of the
IAB measurement programme, as well as the details which will need to be
included in the IAB SA Digital Media Measurement tender, which will be
published this year.
IAB SA Digital Content Marketing Committee
Connect with SarahHead of Digital Content Marketing Committee
Sarah Browning-De Villiers, Chief Content Officer at Machine_
Sarah Browning-De Villiers, Chief Content Officer at Machine_
The aim of the Digital Content Marketing Committee is to encourage
and develop content marketing in South Africa as a unique, independent
discipline and an effective tool for brands to communicate with their
audiences.
IAB SA DIGITAL AUDIO COMMITTEE
Connect with JulianHead of Digital Audio Committee
Julian Jordaan, Managing Director, 365 Digital
Julian Jordaan, Managing Director, 365 Digital
The
Digital Audio Committee seeks to empower the industry to make better Digital
Audio decisions and demystify areas related to Digital Audio.
