Future of Measurement Committee
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Future of Measurement Committee

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The Future of Measurement committee seeks to have a comprehensive discussion around the measurement of IAB Sites and its value to the rest of the industry, including the impact that technology changes will have on measurement in the future, and to what extent the IAB should continue / change / grow the digital media currency.

Our Council

Imraan Rajab
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Head of IAB SA Future of Measurement Committee
Chief Operating Officer, MediaCom South Africa

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Brendan Zietsman
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Member of IAB SA Future of Measurement Committee
Digital Marketing & Media Manager, FNB

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Anneen Dedekind
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Member of IAB SA Future of Measurement Committee
Digital Innovation Manager, Distell

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Nicky Pillay
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Member of the IAB SA Future of Measurement Committee
Snr Digital Marketing Transformation Manager

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Kim Gartland
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Member of IAB SA Future of Measurement Committee
Senior Manager, Digital Marketing: Financial Services at Standard Bank

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Verushen Reddy
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Member of IAB SA Future of Measurement Committee
Director: Strategy and Innovation, Promise Group

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René Fowler
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Member of IAB SA Future of Measurement Committee
Head of Ad Operations & Digital Investment Manager, Dentsu Aegis

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Clare Trafankowska
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Member of IAB SA Future of Measurement Committee
Head of Digital, iProspect

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Ariel Sumeruk
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Member of IAB SA Future of Measurement Committee
Owner, Conversion Science

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Johan Walters
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Member of IAB SA Future of Measurement Committee
Digital Marketing Transformation | AR Producer, Incubeta

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Charmaine Kruger
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Member of IAB SA Future of Measurement Committee
Measurement Specialist, Google South Africa

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Amith Singh
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Member of IAB SA Future of Measurement Committee
 Head of Data, Arena Holdings

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TinaShe Makwande
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Member of IAB SA Future of Measurement Committee
General Manager: Digital Subscriptions & Affiliate,24.com

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Michael Walker
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Member of IAB SA Future of Measurement Committee
Head of Marketing, Gumtree

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Melinda Naicker
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Member of IAB SA Future of Measurement Committee
Head of Pricing & Business Information, DStv Media Sales

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