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IAB Podcasts
Decoding Digital Content Marketing
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IAB SA: DECODING DIGITAL PODCAST MINI-SERIES
A six-part podcast mini-series that unpacks everything from what digital content marketing is, to how to use it in your marketing mix and how to measure success. Discussions include expert industry voices in South Africa from agencies and publishers to brands and media platforms. Expect thought-provoking debates, helpful case studies and practical pointers that will ensure you understanding content marketing and its role in your marketing mix, as well as how to apply it.
