Do you know what it takes to build a 21st Century Brand?
05 June 2018
With the rise of the connected individual, marketers must re-think the
way they build a brand to be future fit for the digital savvy consumers.
Founder of Boo-yah! and a host on the WITEE Chatterbots Show, Carmen Murray,
interviewed Benjamin Schoderer who leads Digital for Yum! Brands in Africa on
the KFC brand and was recently named "Marketer of the Year 2018” at the IAB
Bookmarks in March and discussed the challenges and opportunities for today’s
brands. To read more click here.
Where will GDPR & POPIA leave digital marketing?
23 May 2018
With the EU’s General Data Protection Regulation (GDPR) officially
coming into force on the 25th of May there is a great deal of
uncertainty amongst South African digital marketers. CEO of NovCon and Head of the Regulatory Affairs Council at the IAB SA,
Elizabeth de Stadler, explains how to determine whether GDPR applies to an
organisation as well as what to do if it does apply. Click here to read more…
Free internet access for all South Africans should be a basic human right
17 May 2018
The IAB SA has kick-started a campaign for all South Africans to have
free basic access to the Internet. As the right to information is one of our
constitutional rights, it follows that South Africans should have the ability
to access this information freely, and is already partnering with other media
stakeholders to justify the case for free basic internet access and stimulate
dialogue on the matter. Click here to read more.