Presenting at the 6th episode of the IAB Insight Event series,
recently appointed DQ&A Commercial Director, Roan Mackintosh, explored how
to use technology to gain a competitive advantage. According to him, it’s all
about rebuilding trust between brands and their customers. Read his OpEd here .....
IAB Insight Series update: Technology’s role in enabling business performance
04 July 2019
The changing role of technology and effective leveraging of data
was discussed at length and from various viewpoints at the June Insight Event last
week – from ease of data access, to the sell side of programmatic, and to the need
for appropriate skill sets in using the technology now available. See Biz
Community’s article ….
2019 SA Social Content Research Survey Results
01 July 2019
The first-ever independent and credible research study to assess
interest in social media content-related tools, search engine optimisation and
AI is now complete, and the results were presented at the Social
Media SA Content Briefing in Johannesburg on 26 June. Read more ....
