Bookmarks 2021: Waiting with anticipation. Watch, enter or win!
23 July 2021
To mark its 13th year of Bookmarks, the IAB has collaborated with 13 advertising
experts to share some of the innovations and insights contributing to the
success of digital marketing excellence. The video shows how the creative marketing
industry has developed a marketing mix that has built impact for various brands
and its consumers. More on this and other Bookmarks initiatives here.
IAB Tech Lab Update
20 July 2021
Despite challenging times in recent months, digital
advertisers have fought back and emerged stronger and more determined against
the pandemic menace. Caution is the keyword, but we forge ahead nevertheless.
Despite the adversities, the digital advertising industry has maintained its
scorching pace and the IAB Tech Lab has quite a few developments and updates to
share. Read the summary of their activities here.
Meet Bookmarks Host, Selae Thobakgale
20 July 2021
We interviewed Bookmarks host, Selae Thobakgale, and got to
know a little more about her. Read what
she had to share of herself and say about the changes in the digital
advertising industry over the last few years.
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