True transformation cannot be retrofitted. It challenges a business to its core, and demands a new, fresh way of doing things. A transformed business is one that ....
Social Media Landscape Report 2019 - Survey
06 August 2018
The research questionnaire for the annual Social Media
Landscape Research report, led by Arthur Goldstuck, has just been
announced. This research greatly
influences agency and brand and media planners for 2019 digital marketing. The report will be presented at the Social
Media Landscape briefings in October. Please participate in the survey and receive a discount to the briefings. Read more .....
IAB thought leadership: Welcome to the era of the matriarch
02 August 2018
With only 23% of tech jobs in South Africa held by women, and out of 236
000 ICT roles, women are significantly under represented by occupying only 56
000 of them. More women are entering STEM than ever before, but they are significantly
underrepresented in STEM occupations in many countries and according to the
report 15-25% of women make up the STEM workforce and the gap is widening.
This also applies to the digital industry, and there needs to be a
targeted effort to drive female participation in STEM from school level, and in
the workplace. Read more ....