The MAC Charter Regulations: Request for Industry Feedback
27 November 2023
The SA Marketing
and Communications (MAC) Council has proposed changes to the MAC Charter that directly
relate to your businesses. To help the IAB advocate for you and submit your
feedback to the MAC Council, kindly participate in this survey. Submission deadline: 30 November 2023.
IAB SA CEO’s Year-end letter, 2023
24 November 2023
Another year has passed at lightning speed and it's time again to share our year-end letter. IAB SA CEO, Razia Pillay, looks back and brings you her highlights of the year, the projects accomplished and the progress made. Access her letter here.
Best Practices for Influencer Marketing in South Africa
09 November 2023
The IAB Influencer Marketing Committee is proud to release the 2023 "Best practices for influencer marketing in South Africa”. This White Paper provides clarity for stakeholders, including brands, agencies and content creators, while also focusing on the best interests of end consumers and paying particular attention to our market's unique cultural nuances and audience behaviours. IAB Members may access the White Paper via the Member Portal. This paper comes at the back of its Definitions Document released in 2021. The Definitions document can be accessed by the wider industry for context, here.
