Knowledge Centre
Guidelines
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Guidelines

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Latest Guidelines

 

Introducing the IAB Gaming & Esports Advertising Framework

09 September 2021

The gaming ad market is growing rapidly and demanding more innovative new formats. We are pleased, then, to be able to share the Advertising Framework for Gaming and Esports, put together jointly by the IAB in UK, US and Europe, and their members. The framework sets out standardised industry terms and understanding to foster continued growth of this industry in a sustainable and efficient manner.  Further details and the framework are available on our Members' Portal.

 

IAB CTV Creative Best Practices Guide

01 September 2021

Connected TV or CTV represents an entirely new platform that provides new content capabilities, creative formats, and direct engagement with viewers. With this comes the increased challenge of personalisation as we become more privacy-conscious. The IAB CTV Creative Best Practices Guide looks at these challenges and highlights future opportunities for successful CTV ad creation.  The guide is available on the members' portal. 

 

Digital Influencer Marketing: Document on Definitions

13 August 2021

The IAB SA Digital Influencer Marketing Committee is proud to launch their Document on Definitions, the first module towards completing the first definitive guide on influencer marketing, which will be finalised and released over the course of the next few months. The aim of the document is to standardise this discipline and set best practice for the protection and empowerment of both consumers and stakeholders, alike. Please access your copy of the definitions here.

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