Digital Influencer Marketing: Draft definitions and terms for the segment
14 October 2020
The IAB SA Digital Influencer Marketing Committee has drafted the
attached set of definitions and terms as a guide for best practice in this rapidly
growing segment of the industry. IAB SA
members are invited to review the draft proposal and to share their feedback by
4pm on Friday 30th October. Read further
for more details.
Social Media Code enforced
09 July 2019
The fundamental objective of the Social Media Code is to
protect the consumer by encouraging brands to exercise ethical constraints on
all paid social media communications; and to benefit the industry with a clear
code of conduct regarding the use of social media to advertise products and
services. The Social Media Code has now been enforced by the Advertising Regulatory Board (ARB). To obtain a copy of the Code, click here.
New Press Code, effective January 2019
03 December 2018
The Press Council of South Africa and the
Interactive Advertising Bureau South Africa adopt the following Code for print
and online publishing (together referred to as "the media”).
