Introducing the IAB Gaming & Esports Advertising Framework
09 September 2021
The gaming ad
market is growing rapidly and demanding more innovative new formats. We are pleased, then, to be able to share the
Advertising Framework for Gaming and Esports, put together jointly by the IAB in
UK, US and Europe, and their members. The
framework sets out standardised industry terms and understanding to foster
continued growth of this industry in a sustainable and efficient manner. Further details and the framework are available on our Members' Portal.
IAB CTV Creative Best Practices Guide
01 September 2021
Connected TV or CTV represents an entirely new platform that
provides new content capabilities, creative formats, and direct engagement with
viewers. With this comes the increased challenge
of personalisation as we become more privacy-conscious. The IAB CTV Creative Best Practices Guide looks
at these challenges and highlights future opportunities for successful CTV ad
creation. The guide is available on the members' portal.
Digital Influencer Marketing: Document on Definitions
13 August 2021
The
IAB SA Digital Influencer Marketing Committee is proud to launch their Document
on Definitions, the first module towards completing the first definitive guide
on influencer marketing, which will be finalised and released over the course
of the next few months. The aim of the document is to standardise this
discipline and set best practice for the protection and empowerment of both consumers
and stakeholders, alike. Please access your copy of the definitions here.
