Readership

Effective Measure reports for October

SA Unique Browsers 15,708,919 SA Page Views 482,641,737
Mobile Unique Browsers 4,297,788 Mobile Page Views 84,144,175

The above figures are for traffic across DMMA member sites for October 2012.

Demographic Data for September – sample size of 129 842 respondents

Gender Male 54% Female 46%
Age 25-30 14% 35-40 15%
Monthly household income R30-R39 999 11% R40-R49 999 10%
Highest Level of Education Secondary 28% University Under(graduate) 35%
Internet Connection ADSL 51% Mobile network 40%
Use Internet for … Email 90% Banking 70%