Readership

Effective Measure reports for January

SA Unique Browsers 18,732,078 SA Page Views 562,863,020
Mobile Unique Browsers 8,539,392 Mobile Page Views 194,727,452

The above figures are for traffic across DMMA member sites for January 2013.

Demographic Data for January – sample size of 119 833 respondents

Gender Male 53% Female 47%
Age 25-30 13% 35-40 16%
Monthly household income R30-R39 999 10% R40-R49 999 9%
Highest Level of Education Secondary 25% University Under(graduate) 31%
Internet Connection ADSL 51% Mobile network 39%
Use Internet for … Email 90% Banking 71%