Readership

Effective Measure reports for December

SA Unique Browsers 14,611,383 SA Page Views 372,943,554
Mobile Unique Browsers 6,436,175 Mobile Page Views 120,654,314

The above figures are for traffic across DMMA member sites for December 2012.

Demographic Data for December – sample size of 114 275 respondents

Gender Male 54% Female 46%
Age 25-30 13% 35-40 15%
Monthly household income R30-R39 999 10% R40-R49 999 9%
Highest Level of Education Secondary 26% University Under(graduate) 32%
Internet Connection ADSL 52% Mobile network 39%
Use Internet for … Email 90% Banking 710%