Readership

Effective Measure data for September

SA Unique Browsers 14,461,165 SA Page Views 430,158,053
Mobile Unique Browsers 4,116,908 Mobile Page Views 80,422,064

The above figures are for traffic across DMMA member sites for September 2012.

Demographic Data for September – sample size of 130 206 respondents

Gender Male 54% Female 46%
Age 25-30 14% 35-40 15%
Monthly household income R30-R39 999 11% R40-R49 999 10%
Highest Level of Education Secondary 28% University Under(graduate) 35%
Internet Connection ADSL 52% Mobile network 41%
Use Internet for … Email 90% Banking 70%