Readership

Effective Measure Data for March

SA Unique Browsers 15,629,852 SA Page Views 485,781,450
Mobile Unique Browsers 1,774,915 Mobile Page Views 48,262,276

The above figures are for traffic across DMMA member sites for March 2012.

Demographic Data for March – sample size of 125 286 respondents

Gender Male 55% Female 45%
Age 25-30 15% 35-40 16%
Monthly household income R30-R39 999 11% R40-R49 999 10%
Highest Level of Education Matric 25% University Degree 32%
Internet Connection ADSL 52% Mobile network 40%
Use Internet for … Email 90% Banking 71%