Country Manager:
Alan Morrissey
021 788 2927
Alan.morrissey@effectivemeasure.com
To tag up with Effective Measure click here: http://www.effectivemeasure.com/join-us/signup
Download Alan Morrissey's presentation at the DMMA/EM Roadshow January 2013
Also see FAQ page for any other queries re EM: http://www.dmma.co.za/faqs/measurement

Readership

Effective Measure Data for March & February 2014

SA Unique Browsers March 27,485,277 Up SA Page Views March 814,755,181 Up
SA Unique Browsers Feb 24,180,145 Up SA Page Views Feb 689,664,975 Up

The above figures are for traffic across IAB SA member sites.

EM data march 2014

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Demographic Data for March – sample size of 111,149 respondents

Gender Male 49% Female 51%
Age 25-29 15% 35-39 11%
Monthly household income R30-R39 999 7% R40-R49 999 6%
Highest Level of Education Secondary 25% University Under(graduate) 28%
Internet Connection ADSL 39% Mobile network 34%
Use Internet for … Email 87% Banking 61%

Effective Measure Data for January 2014

SA Unique Browsers 23,843,189 Up SA Page Views 688,007,291 Up
SA Unique Browsers from mobile devices 12,856,904 Up Mobile Page Views 301,841,783 Up

The above figures are for traffic across IAB SA member sites for January 2014.

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Effective Measure data for December

SA Unique Browsers 21,294,687 Down SA Page Views 532,094,689 Down
SA Unique Browsers from mobile devices 12,168,313 Up Mobile Page Views 249,958,201 Up

The above figures are for traffic across DMMA member sites for December 2013.

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Effective Measure data for November

SA Unique Browsers 22,924,123 Down SA Page Views 625,531,097 Down
SA Unique Browsers from mobile devices 11,673,174 Up Mobile Page Views 246,108,151 Down

The above figures are for traffic across DMMA member sites for November 2013.

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Effective Measure Data for October

SA Unique Browsers 23,957,365 Up SA Page Views 663,498,919 Up
SA Unique Browsers from mobile devices 11,736,510 Up Mobile Page Views 250,591,149 Up

The above figures are for traffic across DMMA member sites for October 2013.

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Effective Measure Data for September

SA Unique Browsers 22,487,711 Down SA Page Views 597,185,713 Down
SA Unique Browsers from mobile devices 11,429,462 Down Mobile Page Views 239,936,842 Down

The above figures are for traffic across DMMA member sites for September 2013.

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Effective Measure Data for August

SA Unique Browsers 23,183,796 SA Page Views 633,589,222
SA Unique Browsers from mobile devices 11,559,199 Down Mobile Page Views 250,566,538 Down

The above figures are for traffic across DMMA member sites for August 2013.

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Effective Measure for July 2013

SA Unique Browsers 22,365,613 SA Page Views 647,585,539
SA Unique Browsers from mobile devices 10,850,317 Mobile Page Views 253,468,279

The above figures are for traffic across DMMA member sites for July 2013.

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Effective Measure data for June

SA Unique Browsers 19,995,454 SA Page Views 564,537,597
SA Unique Browsers from mobile devices 9,601,031 Mobile Page Views 225,245,972
SA Unique Browsers to mobile sites 6,143,036 Page Views 156,774,336

The above figures are for traffic across DMMA member sites for June 2013.

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Effective Measure Data for May 2013

SA Unique Browsers 19,905,108 SA Page Views 589,683,711
SA Unique Browsers from mobile devices 8,262,365 Mobile Page Views 205,747,612
SA Unique Browsers to mobile sites 4,770,198 Page Views 136,428,243

The above figures are for traffic across DMMA member sites for May 2013.

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