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Mobile ads need to be part of an integrated marketing strategy to drive consumer engagement

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New Research from Effective Measure shows that Samsung will be the smart phone leader in the near future. Effective Measure (EM), the leading provider of media planning and audience profiling solutions, has released new research on South African mobile usage. This new report, in conjunction with the IAB South Africa, highlights the increasing mobile usage Read more…

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PWC Consumer Intelligence Series: Mobile advertising

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 Mobile advertising: What do consumers want? Cross-country comparison Through PwC’s ongoing Consumer Intelligence Series, we gain directional insights on consumer attitudes and behaviours in the rapidly changing media and technology landscape. As data usage on smartphones continues to outpace voice usage, mobile phones and tablets continue to find new ways to integrate into users’ lives.  Read more…

Digital revolution

Understanding the digital revolution

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“The Digital Revolution is over. We won” – Randall Rothenberg, CEO, IAB, 2013 I have read, with some interest, a recent piece published in The Media Online by Justin McCarthy from TBWA and subsequent comments and commentary by respected journalists and industry commentators. In short, McCarthy argues that digital advocates exaggerate the importance and size Read more…


Research proves that local is ‘lekker’ for SA’s online shoppers

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Effective Measure and IAB SA release report on South African online shopping behaviour revealing key eCommerce trends  The IAB South Africa, together with Effective Measure, has released the findings of the first, in a series of regular reports, on the South African eCommerce sector. The Effective Measure / IAB South African eCommerce report is the Read more…

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Facebook Fails on the Advertising Front, But Scores Points as Branding Platform – iLead

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Many would agree that Facebook is more suitable for branding rather than ads and that’s why the larger companies invest in Facebook pages. Though the platform boasts almost 1.2 billion monthly active participants and experiences tremendous growth in ad revenue, advertisers don’t benefit from their large subscriber base as one might assume. With almost 50% Read more…

iab sa expand

The DMMA joins global digital body and rebrands as IAB South Africa.

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The DMMA (Digital Media & Marketing Association) joins the Interactive Advertising Bureau (IAB), which is dedicated to growing the global digital industry. From today, the DMMA will be known as the IAB South Africa. “IABs around the world help build markets; bring likeminded members together and ensure that standards and guidelines are set for global Read more…


WoodWing Survey “Trends 2014”: Multi-channel top of the agenda – print to survive

Industry News

A study conducted by WoodWing Software from mid-December to mid-January examined relevant publishing technology trends for 2014. A total of 125 participants – mainly from the Americas, Europe and the Asia-Pacific region – answered four multiple-choice questions about their publishing strategies and the use of social media. The submissions came mainly from newspaper, magazine and Read more…

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eCommerce in South Africa has seen increased adoption by furniture retailers

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The global success of online shopping has given rise to the widespread adoption of eCommerce ventures by furniture retailers wishing to capture the potential of this ever-growing market. Largest online retail corporation,, saw its initial success as an online bookstore; however it is no longer quite so exclusive, its catalogue has extended. Amazon now Read more…


Justin Gomes appointed new Creative Circle chairperson

Industry News

Chris Gotz’s position as Creative Circle chairperson has come to an end, with the new chairperson, Justin Gomes recently appointed. A revolution in tech Outgoing chairperson Chris Gotz, says, “Alas, my time has come to an end. It has been interesting, exciting, instructive, fractious, inspiring and, for the most part, generally pretty cool. My tenure Read more…