Industry News


Effective Measure Expands to Meet Growing Demand for Digital Insights

Effective Measure, the leading provider of digital media planning solutions in emerging markets, today announced the addition of Statistical Analyst, Ryan Harris and Account Manager, Carl Davis to Effective Measure – in response to the growing demand for further insights into the online population.

Effective Measure CEO, Scott Julian, said, “Ryan and Carl’s appointment reinforces our deep commitment to continuously grow into an exemplary, global company focused on providing real insights easily to those invested in the digital space.

“Ryan’s actuarial and financial mathematics background as well as past experience working with The Nielson Company and the Digital Media and Marketing Association (DMMA) will put him in good stead in his role.

“Carl’s strong business acumen and understanding of the South African digital market through his past experience working with ITWeb and BDFM Publishers makes him a great asset to Effective Measure,” said Julian.

Effective Measure Statistical Analyst, Ryan Harris, said, “Working in the digital research industry for five years have provided me with a deep appreciation for robust and reliable facts. I look forward to using my skill set to further strengthen Effective Measure’s data.”

Effective Measure Account Manager, Carl Davis, said, “As a strong supporter of the South African Internet industry, I am excited to join the Effective Measure team as it seems that we are both intent in being positive contributors. I hope to share with our clients in South Africa a better way of media planning.”