IAB South Africa News

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DMMA members take audience through digital process at Tech4Africa

On the 31st of October the DMMA participated in a first ever at Tech4Africa. A group of DMMA Members from:  AEGIS, Apurimac Media, Aqua Online, Clickmaven, Daily Maverick, Forge Media, Gloo, Hero, iLead, ITWeb, Junkmail, Mail&Guardian, MWEB, NATIVE, Primedia, Realmdigital, Worldwidecreative, guided by MC Justin Spratt walked the audience through the digital “value chain”, including Digital strategy, creative, UX, SEO, Software design & development, User Interface Design, media strategy & buying, ad sales and system administration, stopping briefly at each “station” in the journey to understand what each role player adds to the final digital product.