Digital brilliance rewarded at this year’s Bookmarks Awards

South Africa’s most prestigious digital awards event of the year, The Bookmarks Awards (powered by FNB) honoured digital champions at a dazzling evening at ArtScape on Thursday 1 November. Not only did the event highlight and reward individual capabilities, it applauded the effort of all in driving the growth of the digital industry in SA.

Weeks of deliberation by a panel of 39 judges resulted in a total of 148 Awards being handed out, of which  88 were bronze, 40 silver and 5 gold. Others included Special honors, team and individual awards. 

 

Nikki Cockcroft, DMMA Chair and head of Bookmarks believes the increased quality of digital and integrated campaigns is due in part to the discussion on what would qualify as a successful campaign moving from after the campaign to its inception stages. ROI and measurable results are becoming a real part of the advertising communication conversation.

 

Nikki says “This was our 5th year of hosting the Bookmarks Awards and as the level of creativity and measurability of work in South Africa increases in quality so did we need to step up on the quality of the event to reward this work.  The response to Bookmarks 2012 has been overwhelming proving our Oscar style formula right – a big winner for us!” Nikki Cockcroft won the Greatest Individual Contribution to Digital award on the night”.

 

Live entertainment, from Gazelle and Honey  B, set the ambiance, along with MC’s Riaad Moosa and his delightfully witty takes on life, and Elana Afrika’s warmth and enthusiasm. 

 

Read on for the winners who surpassed the judges’ stringent criteria.

 

The Bookmarks Awards are divided into four clusters:

 

  1. The Core Awards 
  2. The Craft Awards 
  3. The Individual and Team Awards 
  4. The Special Honours Awards 

 

Core Awards – Websites/Microsites/Mobisites – Brand, Commercial & Retail Websites – Large Enterprise (Turnover > R100m+) (1)

Bronze (1)

DStv Online – DStv.com

 

Core Awards – Websites/Microsites/Mobisites – Brand, Commercial & Retail Websites – Small/Medium Enterprise (Turnover < R100m) (1)

Silver (1)

World Wide Creative – Sharkwatch South Africa

 

Core Awards – Websites/Microsites/Mobisites – Publisher Sites (Mass Appeal) > R5m
Turnover (5)

Bronze (5)

Daily Maverick and iMaverick – Daily Maverick & iMaverick

24.com – Food24.com

24.com – News24.com

24.com – Sport24.co.za

MyBroadband – MyBroadband

 

Core Awards – Websites/Microsites/Mobisites – Specialist Publisher Sites (smaller, niche audiences with <R5m turnover p.a.) (8)

Silver (1)

Liquorice – Whatsfordinner

 

Bronze (7)

Both Worlds & Clickshape – ZANEWS NETWORK

Media24 Magazines – YourParenting.co.za

New Media Publishing – Woolworths TASTE Digital

24.com – Parent24

24.com – Channel24.com

New Media Publishing – www.eatout.co.za

Burn Media/Creative Spark – Memeburn

 

Core Awards – Websites/Microsites/Mobisites – Government, Public Service and Civil
Society Sites (5)

Silver (2)

NATIVE – Close The Tap

Ogilvy Johannesburg – Add Hope Website

(Collaborator InJozi)

 

Bronze (3)

Prezence Digital – #MandelaStory

World Wide Creative – World Design Capital 2014

Creative Spark – The ANC Archives

 

Core Awards – Websites/Microsites/Mobisites – Microsites (5)

Silver (1)

Ogilvy Johannesburg – Add Hope Website

(Collaborator InJozi)

 

Bronze (4)

Hellocomputer – Toyota Etios “Smile Hub”

Hellocomputer – Toyota Yaris “You Set the Pace”

M&C Saatchi Abel – Remember Me Not (Collaborators Motif Studios, Michael Garrett and Andy Horns)

The Jupiter Drawing Room – (Cape Town) – Hyundai Accent (Collaborator Hellocomputer)

 

Core Awards – Websites/Microsites/Mobisites – Brand/Company Identity Mobile Sites (2)

Silver (1)

Trigger Isobar – Story Time (Collaborator InJozi)

 

Bronze (1)

Prezence Digital – Real Time Wine

Core Awards – Websites/Microsites/Mobisites – Publisher Mobile Site (4)

Silver (1)

OnNet – Cell C Mobile Portal

 

Bronze (3)

24.com – m.news24.com

DStv Online (SuperSport.com) – SuperSport.com Mobi

Prezence Digital – EWN Mobi

 

Core Awards – Websites/Microsites/Mobisites – E-Commerce (5)

Silver (4)

SARIE Magazine (Media24) – koop.sarie.com (Collaborator Touchlab)

Yuppiechef – www.yuppiechef.co.za

Realmdigital – Exclus1ves Stickers

Zando – www.zando.co.za

 

Bronze (1)

Woolworths – www.woolworths.co.za

 

Core Awards – Advertising and Search – Display Advertising (6)

Silver (3)

AdVine & OMG Digital – Red Bull Beat Battle

Gloo – Samsung AFCON

iLogic Agency – Nando’s Ketchup on the Headlines

 

Bronze (3)

Gloo – BMW Efficient Dynamics: More for less

Gloo – BMW 3 Series: Infographic

Gloo – BMW 3 Series: Greatest Competition

 

Core Awards – Advertising and Search – Best Media Plan (4)

Silver (1)

Acceleration Media – Sanlam Budget Speech 2012 (Collaborators: Liquorice, Notabene, Jupiter)

 

Bronze (3)

Carat SA – Cadbury Kraft – Stimorol

(Collaborators: iProspect, Ogilvy Cape Town)

DigiVOX – BMW

(Collaborator: Gloo)

DigiVOX – Web Africa

(Collaborator: Engage Brandcraft)

 

Core Awards – Advertising and Search – Paid Search Campaigns (3)

Silver (1)

ClickMaven – Momentum Health

 

Bronze (2)

Quirk Cape Town – Woolworths (Always On)

Social Code – ORMS Direct

(Collaborator ORMS)

 

Core Awards – Advertising and Search – Organic Search Campaigns (3)

Bronze (3)

Synergize – Prime Meridian

Synergize – Carmag

Synergize – Mr Delivery

 

Core Awards – Email Marketing – Email Campaign (4)

Silver (1)

140 BBDO – Scratch

(Collaborator Ninjas for Hire)

 

Bronze (3)

2Stroke Interactive – Chris Willemse Cycles 35th Anniversary

Ireland Davenport – Who still wants to be working in 2054?

Quirk Cape Town – Durbanville Hills Adopt a Vine

 

Core Awards – Email Marketing – Email Publication (3)

Silver (2)

Daily Maverick – The First Thing Newsletter

Demographica – Dollop

 

Bronze (1)

Yuppiechef – Yuppiechef Hot Products Email Newsletters

 

Core Awards – Social, Community and PR – Social Media Properties (7)

Silver (3)

Gloo – FNB Facebook Page

Liquorice – Whatsfordinner Facebook

Quirk Cape Town – Shield for Men

 

Bronze (4)

Quirk Cape Town – Durex

Quirk Cape Town – Hunter’s

Cerebra – Toyota social media properties

DSTV Online – SuperSport

 

Core Awards – Social, Community and PR – Social Media Campaigns (17)

Silver (3)

Ogilvy Cape Town – Volkswagen Street Quest

Retroviral – Nando’s Last Dictator Standing (Collaborator Black River FC)

NATIVE – Close The Tap

 

Bronze (14)

Ogilvy Cape Town – YouTube Interventions

King James – Back At Ya (Collaborators Bouffant Films, Priest, Spaced Out Sound)

Gloo – FNB S*#! People Say About Investing

Prezence Digital – #MandelaStory

Hellocomputer – Toyota Etios Tweets for Sweets (Collaborators Thingking, Buynary, DraftFCB, Groundglass)

COW Africa – BEV: The Twitter Activated Vending Machine (Collaborators Raak, Thingking)

iLogic Agency – Hyundai Virtual Test Drive

LM&P – Doritos Roulette (Collaborators Mortimer Harvey)

Aqua – LikeBike

Quirk Cape Town – Col’Cacchio #PriceSlice

World Wide Creative – #ThinkThai For A Change. Think Simply Asia. (Collaborator Bittersuite)

Ireland Davenport – Friend Request(Collaborator Buynary)

MACHINE – Year of the Gherkin

M&C Saatchi Abel – Remember Me Not(Collaborator Motif Studios, Michael Garrett and Andy Horns)

 

Core Awards – Applications and Tools – Handheld/Phone Apps (2)

Gold (1)

FNB – FNB Banking App

 

Bronze (1)

Prezence Digital – Ster Kinekor Smart-Phone App

 

Core Awards – Applications and Tools – Tablet Apps (1)

Silver (1)

Touchlab – go! Travel South Africa

 

Core Awards – Applications and Tools – Tablet Publication (3)

Bronze (3)

Touchlab / Media24 Newspapers – Die Burger

24.com – News24 iPad app

Daily Maverick – iMaverick

 

Core Awards – Games – Games (2)

Gold (1)

Ogilvy Cape Town – Volkswagen Street Quest

 

Bronze (1)

iLogic Agency – Hyundai Virtual Test Drive

 

Core Awards – Online Video and Audio – Online Video (4)

Gold (1)

Ogilvy Cape Town – YouTube Interventions

 

Silver (1)

Quirk Cape Town – Savanna: Dead Funny Videos

 

Bronze (2)

Euro RSCG South Africa – Let your body drive

(Collaborator BETC Euro Paris)

Prezence Digital – #MandelaStory

 

Core Awards – Integrated/Mixed Media – Integrated Digital Marketing/Campaigns (7)

Gold (2)

Ogilvy Cape Town – Volkswagen Street Quest

Trigger Isobar, Joe Public – Run Jozi

 

Silver (2)

Ogilvy Cape Town – The World’s First Alien Abduction Flavoured Gum

NATIVE – Close The Tap

 

Bronze (3)

Hellocomputer – Toyota Etios “Smile Hub” (Collaborators Thingking, DraftFCB, Buynary, Groundglass)

MACHINE – Marmite

Hellocomputer – Toyota Yaris “You Set the Pace”

 

Core Awards – Integrated / Mixed Media – Multi-platform Publisher (7)

Silver (1)

DStv Online – Big Brother Africa

 

Bronze (6)

Both Worlds – ZANews Network

Daily Maverick – First Thing Newsletter, Daily Maverick & iMaverick

DStv Online – DStv

DStv Online – SuperSport.com

New Media Publishing – Woolworths TASTE Digital

24.com – News24

 

Core Awards – Integrated / Mixed Media – Multi-Channel Retailer (1)

Bronze (1)

Hellocomputer, DraftFCB, BNRY, Thingking, Groundglass – Toyota Etios “Here to make you Smile”

 

Craft Awards – Editorial (Media – News, Magazines, Radio, and TV Stations / Networks) (8)

Silver (3)

Primedia Broadcasting – Eyewitness News

BOTH WORLDS – ZANEWS NETWORK

Daily Maverick – First Thing Newsletter, Daily Maverick & iMaverick

 

Bronze (5)

New Media Publishing – Woolworths TASTE Digital

Crush! – www.crushmag-online.com Crush issue 16-21

Media24 – SARIE.com

Cerebra – G-Connect In-Flight Wi-Fi Editorial

Avusa Media LIVE – Sowetan LIVE

 

Craft Awards – Interface, Interaction, Navigation, UX (5)

Silver (1)

Ogilvy Cape Town – Volkswagen Street Quest

 

Bronze (5)

iLogic Agency – Hyundai Virtual Test Drive

BNRY Digital – Cadbury Dairy Milk Reseal Campaign

Gloo – FNB: DotFNB

NATIVE – Close The Tap

 

Craft Awards – Graphic Design, Illustration, Animation (8)

Silver (4)

Joe Public and Gloo – Clover viral

Hellocomputer – Continental Power Of Stop

Joe Public and Gloo – Clover microsite

Ogilvy Cape Town – Volkswagen Street Quest

 

Bronze (4)

Hellocomputer – Hunters Dry ‘ Urban Oasis’ Tour

(Collaborator 140 BBDO)

Hellocomputer – Adidas NEO Weather Widget

(Collaborator Sid Lee)

Ogilvy Cape Town – Golf Cabriolet – “Scroll up”

BNRY Digital – Cadbury Dairy Milk Reseal Campaign

(Collaborator Wicked Pixel)

 

Craft Awards – Tech. Innovation (2)

Silver (2)

Ogilvy Cape Town – Volkswagen Street Quest

iLogic Agency – Hyundai Virtual Test Drive

 

Individual and Team Awards – The Digital Maverick (1)

Special Mention: Richard Oakley

Winner: Branko Brkic

 

Individual and Team Awards – Best Editorial Team (1)

Both Worlds – ZANEWS NETWORK

 

Individual and Team Awards – Best Digital Advertising Sales Team (1)

Demographica Sales Team

 

Individual and Team Awards – Best Digital Editorial Individual (1)

Daily Maverick and iMaverick – Branko Brkic

 

Individual and Team Awards – Best Media Planner (1)

NATIVE – Jarred Mailer

 

Individual and Team Awards – Best Social Media Marketer (1)

Cerebra – John Beale

 

Individual and Team Awards – Best Paid Search Marketer (1)

Acceleration Media – Michael Walker

 

Individual and Team Awards – Best Organic Search Marketer (1)

Synergize – Robin Fishley

 

Individual and Team Awards – Best Account/Client Service Manager (1)

NATIVE – Leanne Godden

 

Individual and Team Awards – Best Student (1)

Dave Colley & Martin Magner – Red & Yellow School

 

Individual and Team Awards – Best Youngster (1)

Daily Maverick – Sipho Hlongwane

 

Special Honours – Greatest Company Contribution to Digital (as voted for by members of the DMMA)   

Special mention: Digivox, Everlytic

Winner: Quirk

 

Special Honours – Best Agency

Special mention: Quirk, Liquorice

Winner: Gloo

 

Special Honours – Best Publishing House

Special mention: BDFM Publishers, Avusa Media Live

Winner: Daily Maverick and iMaverick

 

Special Honours – Best Individual Contribution to SA DM&M

Special Mentions: Rob Stokes & Pete Case

Winner: Nikki Cockcroft

 

As always the Bookmarks team recognises the value of the industry’s support in entering, sponsoring, judging, attending and promoting these Awards and thanks all who have made the 5th annual Bookmarks a huge success.

 

Media Partners

How we made it in Africa; Bandwidth Blog; Bizcommunity; Advantage Magazine; Enjin Magazine; The New Age; Strike Media; Memeburn,  Mark Lives

 

Category sponsors

Apurimac Media; Social@Ogilvy; Audience Media; Demographica; 24.com; Ads24; Dash of Lime; InMobi; MyBroadband; BrandsEye and DStv Online

 

Digital Champions

BBC.com; Effective Measure; The Villas Hotel Group; Auslese; Atmosphere Orange; Hertz; Everlytic; 60 Layers of Cake; 365 Digital; BrandsEye; New Media Publishing;  NATIVE; RSA Web;  Colourtone Aries; The Accommodation Guru; Leisure Hotels, Real Time Wine, Woolworths, Warwick Wine Estate and Newsclip