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Conversation LAB makes more waves with Tripper Sports New Business Win

Digital agency, Conversation LAB picks up their 4th piece of business in 3 months with Tripper Sports joining the stable. A long-established brand of outdoor sports gear, Tripper is particularly well-known in the paddling community in South Africa and abroad. Conversation LAB will focus on leveraging the brand across various digital platforms, to engage continuously with a targeted community of outdoor sports people. A strong digital presence will not only take Tripper products to a wider audience but also allow the brand to connect paddlers around the world, and gather insights for product development from users.

Gordon Tripp, co-founder of the company said: “Tripper is very excited to be entering the digital space with Conversation LAB. We enjoy listening to our customers and this will help us do so on an on-going basis, and not just at races or events.”

Tamerin Borland, Head of Strategy and Analytics at Conversation LAB commented: “We are really pleased to be bringing an innovative and much loved brand into the social space. Sport is a passion point in SA and Tripper Sports is already part of the conversation. In conjunction with social media, we will also be focussing on SEO and CRM to ensure we maximise the sales opportunity.”

 For more information, contact Kevin at Conversation LAB:; 031 819 7843/ 071 340 3119