Bookmarks Awards 2011 List of Finalists

 

Bookmarks finalists announced!

The Bookmarks, South Africa’s premier digital awards powered by FNB, have released the much-anticipated names of the 2011 finalists.

They are:

PRODUCT AWARDS – websites / microsites / mobisites  
CATEGORY ENTRANT
Retail – Large enterprise (turnover < R100m+)  
   
Flight of the Fish Eagle Website Quirk
Foschini Website NATIVE
   
Retail – Small / medium enterprise (turnover < R100m)
   
Groupon South Africa Groupon South Africa
Grootbos World Wide Creative
   
Publisher (mass appeal)  
   
DSTV.com DStv Online
Food24.com 24.com
Channel24.com 24.com
News24.com 24.com
YourParenting.co.za Media24
Health24.com 24.com
TimesLIVE Avusa Media LIVE
   
Specialist publisher  (smaller, niche audiences with <R5m turnover p.a )
   
Visi.co.za New Media
BandwidthBlog.com BandwidthBlog
Big Brother Amplified DStv Online
TASTE website www.tastemag.co.za New Media
   
Microsite  
   
VW Polo GTI Date Drive Campaign Ogilvy Interactive Cape Town
BP Ultimate Ride 2 HelloComputer
Hilux Man Up Mesh Interactive
DIXIV Jupiter Drawing Room SA & Gloo Digital Design
Vodacom Powergram HelloComputer
   
Mobile site – retail  
   
SterKinekor.mobi Prezence Digital
Computicket.mobi Prezence Digital
   
Mobile site – Brand/company identity  
   
SAB Carling Black Label Be The Coach Campaign Ogilvy Interactive Cape Town
   
Mobile site – publisher  
   
m.news24.com 24.com
SoccerLaduma.mobi Prezence Digital
BBC.com BBC.com
mobi.SuperSport.com DStv Online
   
PRODUCT AWARDS – Advertising & Search  
CATEGORY ENTRANT
Display advertising  
   
VW Golf R Campaign Ogilvy Interactive Cape Town
Vodafone EA Games “Need for Speed” HelloComputer
Vodafone EA Games “Pacman” HelloComputer
BMW Fastpost Gloo Digital Design
Audi A6 – Ask Rudi Campaign Ogilvy Interactive Cape Town
   
Mobile display advertising  
   
Vodafone EA Games Mobile Banners Hello Computer
Levi Go Forth AdVine/OMG Digital
   
Best media plan  
   
Investec Wealth and Investment Lighthouse Digital
Perfetti van Melle – Mentos Lighthouse Digital
   
Paid search campaign  
   
ORMS Direct Social Code
Hyundai New Cars Social Code
Cell C Data Campaign Trigger/Isobar
BMW Search DigiVOX
College Campus – “Students for Success” Acceleration
Momentum Clickmaven
Dealfish Kenya TrafficBrand
Mocality Kenya TrafficBrand
   
Organic search campaign  
   
Cash Crusaders Synergize Online
Capitec Quirk
Hollard Quirk
   
   
PRODUCT AWARDS – Email marketing  
CATEGORY ENTRANT
Email campaign  
   
Capitec Bank Infographic Newsletters Quirk
Countdown Sale HomeChoice
   
Email publication  
   
Wild e-newsletter TiP Publishing
First Thing Newsletter The Daily Maverick
   
PRODUCT AWARDS – Community & PR  
CATEGORY ENTRANT
Social media platforms  
   
Amarula Greatest Sunsets Liquorice
Appletiser NATIVE
Savanna: Lemon Lovin’ Quirk
Vodacom Cerebra
   
Social media campaign  
   
Kulula.com 10 year birthday Society / Mnemonic / King James
VW Polo GTI Date Drive Campaign Ogilvy Interactive Cape Town
Vodacom Durban July RFID iLogic
Hunters Facebook Refresh NATIVE
Plascon Art From Mess Society/Mnemonic
Trudon 10118 Popimedia Innovations
Exclusive Books FlashMob FireSale Campaign World Wide Creative
Chivas “Time to Lead” Facebook Campaign Hello Computer
Mr. Delivery: Fire the Chef M&C Saatchi Abel
Fan It With Cell C Primedia Broadcasting
   
Mobile community  
   
Virgin Mobile Finish the Story World Wide Creative
SoccerLaduma.mobi Prezence Digital
   
Blog  
   
Samsung Blog Cerebra Communications
ShoesOnFeet – Put Foot Rally 2011 Retroviral Digital Communications & BangersandNash
   
Reputation / Crisis Management  
   
Vodacom Crisis Management Cerebra Communications
Use of ORM to understand traveller behaviour Acceleration Media
   
   
PRODUCT AWARDS – Applications & tools  
CATEGORY ENTRANT
Browser-based software  
   
Deloitte Insomnia Index CLARITY
pMailer Prefix Technologies
NATIVEOS NATIVE
Savanna: Marry for a Million Date Roulette Quirk
   
Handheld/phone  
   
News24 News24
   
Tablet  
   
ABC van Diere TouchLab
MWEB Business Info Bank Troika Imagineering Works/CLARITY
Supersport.com for iPad DStv Online
   
PRODUCT AWARDS – Games  
CATEGORY ENTRANT
Game  
   
VW Golf R Campaign Ogilvy Interactive Cape Town
BP Ultimate Ride 2 HelloComputer
   
PRODUCT AWARDS – Online video & audio  
CATEGORY ENTRANT
Online video  
   
VW Polo GTI Date Drive Campaign Ogilvy Interactive Cape Town
Drive Dry – Thunda.com Gloo Digital Design & Fox P2
Mercedes Benz Test Drive 140 BBDO
Liqui-Fruit Summer Meltdown Campaign Liquorice
Supersport.com Video DStv Online
ZANEWS BothWorlds
   
Pod/videocasts  
   
ZA NEWS BothWorlds
Quirk Education Videos Quirk
   
PRODUCT AWARDS – Online video & audio  
CATEGORY ENTRANT
Integrated digital marketing / campaigns  
   
VW Polo GTI Date Drive Campaign Ogilvy Interactive Cape Town
SAB Carling Black Label Be The Coach Campaign Ogilvy Interactive Cape Town
BP Ultimate Ride 2 HelloComputer
Hilux Man Up Challenge Mesh Interactive
5 Gum Launch Tribal DDB
Kulula.com 10 Year birthday Society / Mnemonic / King James
Standard Bank Matric Results NATIVE
BP Ultimate Score HelloComputer
   
Multi-platform publisher  
   
News24 24.com
Big Brother Amplified DStv Online
BBC.com BBC.com
SuperSport.com DStv Online
   
CRAFT AWARDS  
CATEGORY ENTRANT
Editorial (media – news, magazines, radio, and TV stations/networks)
   
Daily Maverick The Daily Maverick
ZANEWS BothWorlds
ANCYL Special Report Mail & Guardian
Safari Interactive Magazine Big Fig Digital Media
Seven Deadly Sins Studio 83
TASTE Website New Media
Sowetan Live Avusa Media LIVE
Sarie.com Media24
   
Interface, interaction, navigation  
   
VW Polo GTI Date Drive Campaign Ogilvy Interactive Cape Town
Indaba Touch Table Gloo Digital Design & Pixel Project
The Musica Flo Browser HelloComputer
BP Ultimate Ride 2 HelloComputer
   
Graphic design, illustration, animation  
   
VW Polo GTI Date Drive Campaign Ogilvy Interactive Cape Town
The Musica Flo Browser HelloComputer
Computicket.mobi Prezence Digital
BP Ultimate Score HelloComputer
Kruger Gold Rush Gloo Digital Design
Android Characters Trigger/Isobar
   
BMusic / sound design  
   
There are no finalists in this category  
   
Tech. innovation  
   
Indaba Touch Table Gloo Digital Design & Pixel Project
BP Ultimate Ride 2 HelloComputer
The Musica Flo Browser HelloComputer
Hyundai Freedrive HelloComputer
   
INDIVIDUAL & TEAM AWARDS  
CATEGORY ENTRANT
Best Editorial Team  
   
News24 News24
The Daily Maverick The Daily Maverick
Sowetan LIVE Avusa Media LIVE
   
Best digital advertising sales team  
   
Dash of Lime Primedia Online
Team eType eType SA
Habari Media Habari Media
Apurimac Media Sales Team Apurimac Media
AdDynamo AdDynamo
Digitalmark Digitalmark
   
Best digital editorial individual  
   
Makgale Tema NATIVE
Gemma Wilkie NATIVE
Maryke Cumpsty Sarie
Stephen Grootes The Daily Maverick
Kevin Bloom The Daily Maverick
Phillip de Wet The Daily Maverick
   
Best creative  
   
Andrew Kirkby Quirk
   
Best creative director  
   
Adam Whitehouse NATIVE
Simon Spreckley HelloComputer
   
Best media planner  
   
Andre Britz Quirk
Jennifer Grace NATIVE
Michelle Pearman DigiVOX
Chanal Mackay Acceleration Media
   
Best social media marketer  
   
Melissa Attree Melissa Attree
Suzanne Stokes MWEB
Landi Groenewald DigiVOX
   
Best paid search marketer  
   
Jon Attwell Quirk
Andre van Niekerk Acceleration
   
Best copywriter/content writer  
   
Sarah Manners Quirk
   
Best intern / student  
   
Yannick Pian, Naomi Bossert, Neil Atkinson (Team Entry) The Red and Yellow School
Danielle Bates Quirk
Yannick Pian The Red and Yellow School
Zoe McLean The Red and Yellow School
Stacey Rumble BrandsEye
   
ACHIEVEMENTS & SPECIAL HONOURS  
CATEGORY  
Best agency  
   
Trigger/Isobar  
DigiVOX  
NATIVE  
Quirk  
Gloo Digital Design  
Hello Computer  
   
Best publishing house  
   
24.com  
Associated Magazines  
   
Best individual contribution to SA DM&M  
   
Josh Adler  
Nikki Cockcroft  
Andrea Mitchell  
Tim Bishop  
Zibusiso Mkhwanazi  
Jason Xenopoulos  
   
     

The final judging takes place on the 5th and 6th November before the awards ceremony on the 10th November.  Winners will be announced at the prestigious ceremony, which is taking place at Pigalle in Cape Town.  The MC’s for the awards are 5fm’s Simon Dingle and Anele Madoda and guests will be entertained by Plush and DJ Dino Moran.  There are a limited number of tickets left.  They are R750 each and can be booked via the website www.thebookmarks.co.za

The Bookmarks workshops take place on the 8th and 9th of November in Johannesburg and Cape Town respectively.  Both events are from 8.30am to 1.00pm.  Tickets cost R450.00 and bookings can be made on the website.

For more information on The Bookmarks please contact: Theresa Vitale on 011 454 3534, tvitale@dmma.co.za or Steph Powell on 072 197 1843, spowell@dmma.co.za or use Twitter: http://twitter.com/TheBookmarks (please use #Bookmarks2011) or Facebook: http://www.facebook.com/TheBookmarks