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“This is a wonderful place to really make money. We have one billion people hungry for everything.” – Mo Ibrahim

How we made it in Africa is an intelligent niche online publication that gives readers unique insight into Africa’s business environment. The publication is aimed at African business people as well as foreign investors with an interest in the continent. How we made it in Africa has recently been shortlisted, together with two other publications, in the Media of the Year category of the 2011 Diageo Africa Business Reporting awards.