Q & A

Monitoring

Why do DMMA members have to submit ad revenue figures to Nielsen SA Adex

Answer: the adex reports show the percentage of online spent compared to other media types including tv, radio, print, outdoor cinema.  The more members and non-members submitting rate card based ad revenue figures the higher the percentage of online spend will be.  A small number of DMMA members are currently submitting their figures which makes Read more…