Marketing mix popi

POPI becomes law the implications for marketers

Start Date:
Tuesday, November 6, 2012
End Date:
Friday, November 23, 2012
8:00 am - 5:00 pm

6 November 2012,  Morning Briefing, Deloitte Auditorium,  JHB
23 November 2012, Morning Briefing, Lagoon Beach Hotel, CPT



              The POPI Bill was passed by the National Assembly 11 Sept and will probably be signed by the President before Christmas.  
The experts will brief you on the probable impacts on your marketing practices and comment on recommended practices.  Most importantly they will give expert answers to your questions. 

Ask the experts:

  • Daniella Kafouris, Manager, Deloitte & Touche
  • Paul Jacobson, Director, Web•Tech•Law (Pty) Ltd 
  • Francis Cronje, Founder, ICT Law and Privacy
  • Dr Stefan Vos, Director, stefan vos marketing regulation advisers (pty) ltd  (SVMRA)
  • Candice Holland, Associate Director – Deloitte Legal at Deloitte
  • Chairman:  Terry Murphy, MD, Marketing Mix Conferences


08h15 Workshop starts

Critical Issues for Expert Advice:

  – European Union Data Protection Directive is the model for POPI.  Many of its guidelines will probably be applied by the POPI Regulator.  

- Rules ‘most advantageous to the consumer’ – what does this mean in terms of the Impacts on the Promotion of Access to Information Act (2000) and the Electronic Communications & Transactions Act 2002, and The Consumer Protection Act (2012).

- ‘Legitimate interests’ allows exemptions for companies but not defined, the EU Directive does define and we will discuss.

- Consent and Purpose. EU Directive Guidelines will probably apply, vital implications for marketers .

- Stating purpose will help marketers achieve consent but how will it be applied in practice.

- Unsolicited Electronic Communications, email, SMS, fax etc.  Understanding the constraints and the sensible guidelines to follow.

- Social Media how will corporate communications via social media be impacted.

- Data collections and integration, derived insights and profiling, how will these be affected.

- Personal Information must be collected for a specific, explicitly defined and lawful purpose. 

- Critical to appreciate the constraints and intents of POPI.

- The Reguator, his powers and penalties.

- Marketing practices most likely to be affected e.g. cross selling 
12h30 – Workshop closes

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Delegate Fees: R1 950 (excl VAT) per delegate

To register for JHB POPI Briefing 6 Nov 2012  click here

20% discount for DMMA members (ask Theresa for the code)

To register for CPT POPI Briefing 23 Nov 2012  click here

For further information contact Wendy Hobbs on or tel 021 790 8147

Marketing Mix Conferences