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Monthly Archives: September 2012

Everlytic launches in Kenya, gets set to raise the bar

Johannesburg based Email & SMS Marketing software provider, Everlytic, has launched in Kenya, the heartland of Africa’s technology innovation.  As part of its expansion into emerging markets, the company recently unveiled its Kenyan website www.everlytic.co.ke. Everlytic is set to establish itself as the ultimate platform for sharing content via email and social Media in Kenya.  Read more…

Effective Measure Data for August 2012

SA Unique Browsers 14,448,374   SA Page Views 437,276,177 Mobile Unique Browsers   4,096,789 Mobile Page Views 72,876,265 The above figures are for traffic across DMMA member sites for August 2012.

DMMA appoints Columinate to conduct research into SA digital market

Online research specialists, Columinate, have been awarded the contract to conduct research into the South African digital market on behalf of the DMMA. The project, dubbed ‘The State of South Africa’s Digital Nation: 2012’ (surveys at end of this article) will aim to provide robust and rich findings into consumers’ online habits to assist marketers Read more…

Which data are DMMA members to quote?

The DMMA endorses Effective Measure as the exclusive data supplier to our member base as well as the Effective Measure data as it appears on Telmar, we therefore recommend that members include only EM traffic data in all media and press releases and any documentation or promotional material which refers to traffic data.  Only where certain granular data Read more…

Which EM stats need to be quoted w.r.t. website data?

Traffic should always be quoted as a full month (reference to which month is being used), the total for that month from local traffic, across all devices. Members may include total traffic in addition to local but where this is the case, it must be clearly referenced.

Which EM stats need to be quoted w.r.t. mobile data?

Mobile sites may report on total traffic since there are well known issues with trying to use GEO-IP data with mobile devices (many devices go through international data centres and hence cannot be classified to a single country.)

Do we quote most recent EM data?

Yes stats should be most recent data, though we understand members may refer to peak periods of traffic which need to be clearly defined and stated

How do EM averages work?

Averages are provided through the Effective Measure dashboard and can be daily, weekly or monthly for any period specified. If an average is reported it should be stated that it is an average and what the date range or period of that average is.

In reporting EM figures what should be included?

Best practice would be to always include the following: Date range Total for the range or is it daily, weekly or monthly average for the range Local traffic All devices, desktop device, mobile device

Am I allowed to quote data from other measurement sources?

The DMMA insist on members quoting only Effective Measure data, though when needing to look at trends in growth and needing comparative data which is not available on EM as the DMMA  implemented the EM system in April of 2011, members may refer to other measurement sources. These sources need to be clearly stated and Read more…

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