Archives

Monthly Archives: September 2011

Private Property flights its first TV advert

While many businesses are pulling back on advertising expenditure, Privateproperty.co.za is busy rolling out a new and exciting advertising campaign. The campaign will be broadcasted via television, radio and online through the Privateproperty.co.za Facebook fan page. The commercials are part of a shift in strategy from within Privateproperty.co.za that will re-position the brand as South Read more…

Avusa Media LIVE introduces Sport LIVE

Avusa Media LIVE has launched Sport LIVE, a comprehensive, dedicated online sports platform that will be headed up by award-winning journalist, David Isaacson. Sport LIVE offers up-to-the-minute sports news and results and the content is supplemented by expert commentary as well as opinion editorials from Sunday Times and The Times journalists. For more, go to Read more…

DMMA study into media spend trends show steady digital growth

 The Digital Media and Marketing Association (DMMA) recently commissioned Analytix BI to conduct a research study to help the digital industry better understand the digital ad spend trends of South Africa’s top advertisers. The survey was conducted amongst the highest media spenders in the country.  A total of 104 completed surveys and 15 partially completed Read more…

Quirk Education releases latest edition of its digital marketing textbook

The fourth and latest edition of eMarketing: the essential guide to digital marketing has hit the shelves. This comprehensive guide to digital marketing is now available to anyone wishing to improve their knowledge of online marketing and ultimately, their bottom line. With 22 chapters, the textbook looks at the entire process of digital marketing, from Read more…

The 2011 Bookmarks are open for entries

The Bookmarks, South Africa’s foremost digital awards and an initiative of the Digital Media and Marketing Association (DMMA), is now open for entries.  The awards encourage all South African agencies, publishers, teams and individuals who have performed outstanding work in digital during the course of the year to submit their entries via The Bookmarks website Read more…

DMMA survey reveals noteworthy findings on financial behavior of online South Africans

During the month of September 2011, the Digital Media and Marketing Association (DMMA) and Effective Measure conducted a joint research survey around South African Internet users and their finances. There were 1,051 respondents from a survey that ran across over 400 websites. The survey asked five questions relating to the use of credit services, research Read more…

Effective Measure report for South Africa August 2011

Effective Measure, the traffic measurement partner of the Digital Media and Marketing Association (DMMA), has released its August 2011 website statistics which rank websites according to South African (African) and total traffic. The stats show that News24 attracted the most total unique visitors last month, followed by Howzit MSN and IOL.The same three websites topped Read more…

New directors to drive ITWeb’s growth strategy

ITWeb has announced the appointment of six new directors to its board. Jovan Regasek, ITWeb founder and CEO South Africa’s leading technology-focused publisher recently celebrated 15 years of existence. Since its launch in 1996, ITWeb has grown from a small online pioneer, to a technology-focused publishing house that delivers news and information through diverse content Read more…

Effective Measure Data for August 2011

SA Unique Browsers 11,857,966    SA Page Views 495,780,564 Mobile Unique Browsers   1,965,709   Mobile Page Views    32,812,367 The above figures are for traffic across DMMA member sites.

Measurement Tender Final Report – Sep 2011

Having embarked on the process of a measurement tender review in February 2010, the Measurement Sub-committee is pleased to announce that we have now fully met our mandate. It has been 6 months since the audience measurement contract for DMMA members was awarded to Effective Measure. In that period, we have many new members and Read more…

12