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Monthly Archives: April 2011

HTC South Africa turns to Lighthouse Digital for digital media guidance

Lighthouse Digital announces a new partnership with HTC South Africa acting as their digital media agency. With various exciting product launches expected to ignite enthusiasm amongst South Africa’s mobile trend setters during the coming year, Lighthouse Digital is strategically positioned to guide HTC South Africa’s digital media expansion.  “Our partnership with HTC South Africa could Read more…

DMMA Research Report released

In late 2010, the DMMA commissioned I for Instinct to tap into the minds and hearts of South Africa’s consumers of desktop and mobile media, as well as delve into the industry itself to unlock advertisers’ perceptions and trends. The report focused on the following: – to understand in detail consumers of desktop and mobile Read more…

Digital milestone achieved as black online audience overtakes white

For the first time in South African online history, the black share of market among users of the internet has surpassed white, reaching 46%, according to the AMPS 2010 AB Report, released on 31 March 2011. White audience share has decreased to 37%, Coloured usage stands at 10% and Indian usage at 7% 1. Although Read more…